My Time My Content

This course led me to think why audiences were more loyal to one streaming platform over another?

Incidentally, a number of OTT players have emerged over the years and have been able to capture the attention of audiences willing to pay for custom content. I reckoned some of the Facebook groups that I was a part of were like the Illuminatis of OTT with members of these groups being serious seekers of good content. As I scrolled through their recommendation on the must-watch content, Panchayat; a home-grown show on Amazon Prime got the highest recommendations. A few episodes down, it was a beautiful story of a city boy who had moved to the countryside and showcased his hardships and subtle philosophical realisations. The show was extremely relatable and touched a nerve. Such content that is personalised and created for the masses can augment viewership in copious numbers. Most consumers are egging for personalised content that gives them the feeling of home and cultural relatability.

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